Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
Nicole Bansal is a host of exceptional ability. Studies show that a vast majority of guests attending events by Nicole have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
Nicole Bansal is a host of exceptional ability. Studies show that a vast majority of guests attending events by Nicole have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
Nicole Bansal is a host of exceptional ability. Studies show that a vast majority of guests attending events by Nicole have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
Nicole Bansal is a host of exceptional ability. Studies show that a vast majority of guests attending events by Nicole have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
With so many tools at a mobile marketer’s disposal, choosing one can be a challenge - so how do you build the perfect stack with more than a dozen tools that all need to work together? Frequently, marketers pick tools based on their most urgent needs and end up with a bunch of solutions that don’t relate to each other. That’s why getting your marketing tech stack right from the start is key to building a killer infrastructure. Join Christian from Customlytics to learn which tools to integrate into your app to create perfect harmony. He’ll show you what a proper data warehouse process should look like so you can begin unlocking the full potential of your data, improve your campaigns, and make your job a whole lot easier.
IASO is a critical part of any app’s marketing strategy, but with over 5 million apps on the app stores, one of the biggest challenges that marketers continue to face is maximizing their visibility in oversaturated markets. Natalie Drozd, an experienced marketing manager from the dating app Hily, has tested the theories and identified best practices that can help you boost your results and increase organic user acquisition. Join us to learn how important it is to update your app seasonally, track your competitor’s activity,Â
More than a third of American adults have listened to a podcast in the past month, and 1 in 5 have done so in the past week. That’s an incredible degree of reach for an advertising channel that’s still massively underused by marketers. At PolicyGenius, one of the top podcast advertisers in the U.S., Annica's team tested ads on a wide range of shows from Crime Junkie to Pod Save America. Join her to learn everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns.
Influencer marketing is the hottest new channel but not every mobile gaming campaign gets the required results. Claire Rozain from Product Madness will reveal how she successfully leveraged influencers and creative iteration to drive performance for their games. She will be joined by special guest Timothy Armoo, CEO of Fanbytes, the leading agency for influencer content in gaming. Timothy has helped create high-impact influencer creatives for Product Madness, Ubisoft and King. Come learn how to build influencer marketing campaigns that resonate with your players, and most importantly, how to track and analyse the results.
In 2020, $98B will be spent on mobile programmatic advertising. Google & Facebook play an important role in the mobile ecosystem, but the mobile ad industry is large and continually growing. Join Misha as he discusses the limitations of the advertising duopoly, and why you need to look at the entire mobile ad ecosystem to allocate your budget accordingly if you want your mobile ad campaigns to run successfully and boost ROI.
Content marketing is a low-cost way to reach your ideal audience, build awareness for your app, and drive traffic to your App Store pages. The trick is to create content that tells a compelling story, is educational & valuable to your users, and wins the customer's moment of truth. Join Derrick to learn how he successfully executed content campaigns with LTV metrics that were double that of any other channel, and how you can how you can harness content marketing to drive more conversions and higher LTVs for your UA program.
Sergey built the Programmatic Department at Playrix - one of the highest grossing mobile game developers in the world. While there, he learnt that creative optimization is one of the most important levers of success for all app campaigns. Join us as Sergey shares his insights on building creatives for different ad formats & channels, A/B testing, and creative optimization through data.
Kate’s mobile strategy at Stash has blocked 180,00 suspicious downloads in real time and clawed back ad spend on an additional 90,000 fraudulent installs in just the first half of 2020. Join her to learn how to increase users for your app while consistently reducing costs, and successfully advocating for refunds on fraudulent activity.
With 15+ years of experience in mobile marketing, Shamanth has driven UA at top app publishers including 3 successful exits at Bash Gaming (acquired by GSN Games for $170M), PuzzleSocial (Zynga), and FreshPlanet (Gameloft). In this watershed moment for the mobile industry, there is nobody better suited to help lead marketers through the uncertainty of iOS 14. This Power Hour will be so nice, we're hosting it twice!
