By: Sergey Grystuk, CMO at ZephyrMobile and formerly at Playrix & Wildlife Studios
Sergey built the Programmatic Department at Playrix - one of the highest grossing mobile game developers in the world. While there, he learnt that creative optimization is one of the most important levers of success for all app campaigns. In a market where consumers crave experience and bypass ads they feel are boring, the ability to build an effective, data-driven creative strategy is key. Join Sergey as he shares his insights on building creatives for different ad formats and channels AB testing & interpreting results, and creative optimization through data.
Thursday, September 10 at 4pm Berlin / 10am New York
Content marketing is a low-cost way to reach your ideal audience, build awareness for your app, and drive traffic to your App Store pages. The trick is to create content that tells a compelling story, is educational & valuable to your users, and wins the customer's moment of truth. Join Derrick to learn how he successfully executed content campaigns with LTV metrics that were double that of any other channel, and how you can how you can harness content marketing to drive more conversions and higher LTVs for your UA program.
In 2020, $98B will be spent on mobile programmatic advertising. Google & Facebook play an important role in the mobile ecosystem, but the mobile ad industry is large and continually growing. Join Misha as he discusses the limitations of the advertising duopoly, and why you need to look at the entire mobile ad ecosystem to allocate your budget accordingly if you want your mobile ad campaigns to run successfully and boost ROI.
Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
