As a performance marketer, you may not feel the need to use content marketing as part of your UA strategy. However, content marketing can be an efficient way to reach your ideal audience, build awareness for your app, and drive traffic to your App Store pages. The trick is to create content that tells a compelling story, is educational and valuable to your users, and wins the customer's moment of truth. Join Derrick to learn how he used this strategy to successfully execute content campaigns with LTV metrics that were double that of any other channel, and how you can harness the performance potential of content marketing to drive more conversions and higher LTVs for your UA program.
Wednesday, September 16 at 1pm PT / 4pm ET
In 2020, $98B will be spent on mobile programmatic advertising. Google & Facebook play an important role in the mobile ecosystem, but the mobile ad industry is large and continually growing. Join Misha as he discusses the limitations of the advertising duopoly, and why you need to look at the entire mobile ad ecosystem to allocate your budget accordingly if you want your mobile ad campaigns to run successfully and boost ROI.
Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
