Mobile Heroes Power Hour with Annica Lin

Wednesday

,

October

28

2020

1pm

Pacific / 4pm Eastern

My Quick-Start Guide to Winning Big on Podcast Advertising

By: Annica Lin, Thimble

More than a third of American adults have listened to a podcast in the past month, and 1 in 5 have done so in the past week. That means four times more Americans tune in to a podcast regularly than watched the final episode of Game of Thrones. That’s an incredible degree of reach for an advertising channel that’s still massively underused by marketers. At PolicyGenius, one of the top podcast advertisers in the U.S., Annica's team tested ads on a wide range of shows from Crime Junkie to Pod Save America - you've probably even heard one of them! Join her to learn everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns.

Wednesday, October 28 at 1pm Pacific / 4pm Eastern

RSVPs Closed

WHY ATTEND A POWER HOUR?

Supercharge your skills

Join us for these marketer-led workshops where we spend 60 minutes diving deep into a specific topic. Each Power Hour will be limited to only 15-20 marketers to allow for maximum interactivity and learning.

Fuel your app growth

Between COVID-19 and the upcoming release of iOS 14, the mobile industry is rapidly evolving. Power Hours will focus on in-depth exploration of the topics most important to marketers right now.

Expand your network

Now more than ever, we are all in need of connection, networking, and knowledge-sharing. Join marketers from around the world for these valuable deep-dive sessions to learn while building your personal network.

UPCOMING POWER HOURS

Data-Driven Strategies for Creative Testing & Optimization in Mobile Gaming

Thursday, September 10
4pm Berlin / 10am New York

Sergey built the Programmatic Department at Playrix - one of the highest grossing mobile game developers in the world. While there, he learnt that creative optimization is one of the most important levers of success for all app campaigns. Join us as Sergey shares his insights on building creatives for different ad formats & channels, A/B testing, and creative optimization through data.

Sergey Grytsuk

CMO, ZephyrMobile
Formerly at Playrix & Wildlife Studios

Building a Content Marketing Strategy that Drives Conversions & Higher Customer LTV

Wednesday, September 16

1pm California / 4pm New York

Content marketing is a low-cost way to reach your ideal audience, build awareness for your app, and drive traffic to your App Store pages. The trick is to create content that tells a compelling story, is educational & valuable to your users, and wins the customer's moment of truth. Join Derrick to learn how he successfully executed content campaigns with LTV metrics that were double that of any other channel, and how you can how you can harness content marketing to drive more conversions and higher LTVs for your UA program.

Derrick Nguyen

Mobile Hero

How to Scale Your Media Buying Outside the Google & Facebook Duopoly

Wednesday, September 23
3pm Berlin / 9am New York

In 2020, $98B will be spent on mobile programmatic advertising. Google & Facebook play an important role in the mobile ecosystem, but the mobile ad industry is large and continually growing. Join Misha as he discusses the limitations of the advertising duopoly, and why you need to look at the entire mobile ad ecosystem to allocate your budget accordingly if you want your mobile ad campaigns to run successfully and boost ROI.

Misha Syrotiuk

Head of Ad Networks & DSPs

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Keep your business competitive, cater to your customers, grow your base with an online presence, and reach your customers anytime, anywhere.

Nicole Bansal is a host of exceptional ability. Studies show that a vast majority of guests attending events by Nicole have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.