By: Shamanth Rao, Founder & CEO at Rocketship HQ
With 8+ years of experience in mobile marketing, Shamanth has driven UA at top app publishers including 3 successful exits at Bash Gaming (acquired by GSN Games for $170M), PuzzleSocial (Zynga), and FreshPlanet (Gameloft). In this watershed moment for the mobile industry, there is nobody better suited to help lead marketers through the uncertainty of iOS 14. Shamanth will lean on his deep mobile experience to prepare marketers on how the SKAdNetwork will work, changes in ROAS measurement & targeting, and predictions for key metrics like cost and conversions.
This Power Hour will be so nice, we're doing it twice!
Thursday, August 27
Session A - 11am Berlin
Session B - 10am California
Sergey built the Programmatic Department at Playrix - one of the highest grossing mobile game developers in the world. While there, he learnt that creative optimization is one of the most important levers of success for all app campaigns. Join us as Sergey shares his insights on building creatives for different ad formats & channels, A/B testing, and creative optimization through data.
Content marketing is a low-cost way to reach your ideal audience, build awareness for your app, and drive traffic to your App Store pages. The trick is to create content that tells a compelling story, is educational & valuable to your users, and wins the customer's moment of truth. Join Derrick to learn how he successfully executed content campaigns with LTV metrics that were double that of any other channel, and how you can how you can harness content marketing to drive more conversions and higher LTVs for your UA program.
In 2020, $98B will be spent on mobile programmatic advertising. Google & Facebook play an important role in the mobile ecosystem, but the mobile ad industry is large and continually growing. Join Misha as he discusses the limitations of the advertising duopoly, and why you need to look at the entire mobile ad ecosystem to allocate your budget accordingly if you want your mobile ad campaigns to run successfully and boost ROI.
Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
